Gummed up by GAM

I’ve been a GAM (global account manager) a couple of times, and also run global account programmes for large organisations. In my experience, GAM (global account management) is usually a pain in the proverbial, and I’ve seen very few GAM programs that work well. 
 
Here are some ideas that might make the difference for your GAM program.

Most of the time, global account management is not profitable...

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